INDIVIDUAL ASSIGNMENT 2 (20%) – CHANNEL CLIP

 

1.0 MOOD BOARD：

A mood board is a thoughtfully curated compilation of images, textures, colours, and typography that visually represents a project's mood, style, and creative direction. It acts as a source of inspiration, encourages collaboration, and helps align ideas before the project begins. For Jolin's Vlog, the theme board emphasizes three core concepts: travel exploration, storytelling through visuals, and personal growth. These concepts capture the essence of shaping one’s journey, harmoniously integrating inspiration, creativity, and self-expression into the overall design.

Below is the mood board for the chosen elements:

Element Moodboard-Personal Adventures

Element Moodboard-Earth

Element Moodboard-Lifestyle Tips

Element Moodboard-Smiling Face

I chose the compass as a symbol of personal adventure, inspired by a Pinterest image that conveys the idea of holding our direction in our hands. I used the Earth to represent travelling around the world, and the magnifying glass paired to symbolize looking up or seeking, also inspired by a Pinterest image. To add a playful touch, I included a smile emoji to reflect a sense of lightheartedness and fun.

2.0 COLOUR SCHEME : 

A colour scheme is a carefully chosen group of colours used together in a design to create visual harmony and convey a specific mood or message. For Jolin's Vlog channel clip, I selected a palette of beige, khaki, chamois, coffee, and bistre to complement the channel's themes of personal growth, creativity, and storytelling. These colours work together to create a warm and inviting visual aesthetic that reflects the channel's essence.

• Beige (#F5F5DC): Acts as a soft, welcoming base, creating a cosy and inviting atmosphere for the background.
• Khaki (#CBB799): Adds simplicity and comfort, providing a balanced and natural touch to the clip.
• Chamoisee (#A07856): Symbolizes trust and depth, enhancing the elegance and sophistication of the visuals.
• Coffee (#6F4D38): Represents groundedness and stability, perfect for conveying creativity and personal reflection.
• Bistre (#3D211A): Brings richness and depth to the composition, adding variety and visual interest.

This cohesive colour scheme not only enhances the clip's visual appeal but also aligns with the channel's identity. It conveys a sense of warmth, authenticity, and inspiration, ensuring that the channel clip resonates with viewers and reinforces the theme of shaping one's personal journey.

 

3.0 TYPOGRAPHY : 

The typography that I used for my channel clip

In this project, I focused on using a consistent typographic style to maintain a cohesive and visually appealing design for Jolin's Vlog. Typography, the art of arranging text to make it legible, readable, and aesthetically pleasing, plays a crucial role in enhancing the audience's engagement and understanding. It involves the thoughtful selection and arrangement of typefaces, point sizes, line spacing, and more to communicate a clear and impactful message.

For Jolin's Vlog, I exclusively used Segoe Script as the primary typography, aligning it with the tagline and overall visual identity. Segoe Script is a sophisticated, handwritten-style font that conveys warmth, creativity, and a personal touch, perfectly reflecting the channel’s themes of travel exploration, storytelling, and personal growth. Its elegant curves and fluid strokes harmonize with the vlog's branding, reinforcing the idea of shaping one’s journey with a sense of inspiration and individuality.

By using Segoe Script consistently across the project, I was able to create a unified and memorable visual identity that resonates with the audience and highlights the vlog’s essence of self-expression and creativity.

 

4.0 VIDEO REFERENCE :

Here are some YouTube videos I referenced for transition effects, style, and animation to help develop the channel identity.

5.0 AUDIO :

For the audio part, I explored various music tracks to enhance my video’s mood and transitions. Using the JianYin app, I tested several background music options to find the one that best complemented the rhythm and flow of the video. After evaluating four tracks, I selected You and Me because its tempo and beat aligned perfectly with the video’s transitions and scenes. The smooth flow from the intro to the main sections elevated the storytelling experience, creating a seamless connection between visuals and audio.

In addition to background music, I incorporated sound effects to emphasize key transitions and interactions within the video. These included effects for scene changes, pop-ups, and the typewriter animation, adding an extra layer of engagement and polish to the final product. This combination of music and sound effects not only enhanced the overall impact but also ensured a dynamic and immersive viewing experience.

Audio test for the channel clip

 

6.0 STORYBOARD :

A storyboard is a visual tool used to plan the sequence of events in a video, animation, or multimedia project. It typically consists of a series of drawings or images, along with notes and descriptions, to illustrate key scenes, actions, and elements. This helps creators visualize the flow and structure before starting production.

6.1 Initial Storyboard with Transition Notes: 

                                                        Initial storyboard with transition notes   

For my initial storyboard, I relied on my creativity, drawing inspiration from reference videos and the actions I wanted to showcase. I created six scenes that add up to 10 seconds in total. The focus of my channel is on personal adventures, travel, lifestyle tips, and spontaneous fun. I designed the channel clip to reflect these themes, so viewers could easily relate to and understand the content of Jolin's Vlog.

After reviewing the video, I realized that some transitions and actions didn’t flow as smoothly as I had hoped, and there were missing details. As a result, I reworked the scenes, referencing other videos and animations for guidance. I focused on mapping out the movement of each element to improve the execution in Adobe After Effects.

6.2 Updated Storyboard with Transition Methods: 

Updated storyboard that displays final outcomes

In the updated version of the storyboard, I used After Effects to illustrate the elements, applying different background colours to highlight the unique purpose of each scene. This allowed me to better convey the video’s content.

 

7.0 STYLE FRAME :

A style frame is a pre-production visual tool that showcases the appearance and atmosphere of a specific scene in video and animation projects. It defines the visual style, mood, colour palette, and design elements to ensure consistency and alignment among all stakeholders before starting full-scale production. In this part, I divided the process into several key elements:

7.1 Background Colour

I began designing the channel identity by gathering elements from mood boards and Pinterest. My aim was to create a dynamic style for my channel. To do this, I selected five different colours from the palette I chose, assigning each colour to a specific element. This approach adds visual interest while maintaining consistency throughout the design. The colours work together to create a cohesive look, making the content easier for the audience to follow and engage with. By incorporating a range of colours, I was able to highlight key elements, giving the video a vibrant and fresh feel while keeping the message clear and focused.

7.2 Technical Elements

Since my channel focuses on vlogging themes such as personal adventure, travel, lifestyle tips, and fun, I selected five key elements to represent these ideas. Using After Effects, I created graphics for each element: a compass to symbolize personal adventure, an image of the Earth to represent travel, a magnifying glass with an eye inside to signify lifestyle tips, a smiling face to represent sharing fun, and finally, my channel's title, logo, and tagline. I experimented with different colours for these elements to create a unique and visually appealing look that aligns with my channel's identity. This approach allowed me to design a cohesive and engaging visual style that effectively communicates my channel’s themes.

7.3 Scenes

Scene 1: Compass (Personal Adventure)

The scene begins with a transition where the compass element slides in from the lower left at an angle of -300° to the lower right. The compass moves towards the centre of the screen, where it aligns with the other elements. Finally, the title "Personal Adventures" appears with a typewriter effect, completing the introduction to this theme.

Scene 1

Scene 2: Earth (Travel)

The second scene begins with the Earth element, which is animated with a gesture movement created by the Draw effect. As the Earth settles, the title Travel appears below it with a Typewriter effect, adding a smooth and seamless transition to the scene.

Scene 2

Scene 3: Magnifying Glass with Eye (Lifestyle Tips)

In Scene 3, the border inside the magnifying glass is drawn seamlessly from left to right, revealing an eye inside. As it reaches thecentrer, it emphasizes the theme of lifestyle tips. The title Lifestyle Tips then fades in below the magnifying glass, completing the scene with a smooth and cohesive transition.

Scene 3

Scene 4: Smiling Face (Sharing Fun)

In scene 4, a smiling face is drawn with a smooth reveal of the smile using the Radial Wipe effect. The title Sharing Fun fades in below the face with a Typewriter Effect, bringing a playful and engaging vibe to the scene.

Scene 4

Scene 5: Vlog Title with Logo and Tagline

The final scene introduces the channel title, "Jolin's Vlog." The text begins to appear on-screen with a sliding transition, with the letter "l" in "Vlog" replaced by the logo—a hand holding a tripod. The logo element slides in smoothly from the left to complete the word. Below the title, the tagline "Record Daily Life" fades in with a soft, elegant motion, aligning perfectly with the overall theme and wrapping up the sequence with a professional and cohesive finish.

Scene 5

7.4 TECHNICAL PROCESS: Creating Scenes 1–5 in After Effects

To create the scenes for my channel identity, I started by setting up the composition and designing a gradient background that transitions from dark to light. The colour palette I selected included Beige (#F5F5DC) for a cosy feel, Khaki (#CBB799) for simplicity, Chamoisee (#A07856) for depth, and Coffee (#6F4D38) and Bistre (#3D211A) to convey groundedness and creativity. To link all the elements within the background, I used the Trim Path tool. I set the path to -300 degrees and added keyframes: at 0 seconds, the path was at 0%, and by 0.25 seconds, it reached 100%, allowing the background to smoothly reveal itself. 

Background of Scene 1

In Scene 1, I created a compass using the Ellipse Tool and stylized it with strokes andcolourr fills. To animate it, I set keyframes for the position, making the compass slide in from the left corner to the centre. I used the Graph Editor to adjust the easing for smooth and natural motion. Additionally, I applied the Draw effect to each element, making it appear as though they are being drawn onto the screen. For the title Personal Adventure, I used the Typewriter Effect to simulate a gradual typing animation, adding a dynamic and engaging element to the scene.

Animation of Scene 1

In Scene 2, I designed a stylized Earth using the Ellipse Tool. Then, I used the Pen Tool to draw specific areas on the Earth and applied the Draw effect to make it look as if those elements were being drawn in real time. For the title Travel, I positioned it below the Earth and used the Typewriter Effect to animate the text, gradually fading it in for a smooth and dynamic introduction.

Animation of Scene 2

In Scene 3, I created a magnifying glass with an eye inside using the Ellipse Tool and simple ovals. To animate the border inside the magnifying glass, I applied the Radial Wipe effect, transitioning from 100% to 0%. Additionally, I used the Draw effect on the other elements to make them appear as if they were being drawn in real time. The title Lifestyle Tips was positioned beside the magnifying glass and smoothly faded in using opacity animation for a seamless and polished effect.

Animation of Scene 3

In Scene 4, I drew a smiling face using the Ellipse Tool for the face and the Type Tool for the features. To animate the face, I applied the Draw effect, making it appear as though it is being drawn ireal timeme. For the smile, I used the Radial Wipe effect to create a smooth reveal. The title Sharing Fun was positioned below the face and animated using the Typewriter Effect to simulate gradual typing, adding a playful and engaging touch to the scene.

Animation of Scene 4

Finally, in Scene 5, I used the design from the channel banner, incorporating the channel title Jolin's Vlog and replacing the "l" in Vlog with my logo (a hand holding a tripod). The logo slid in from the left and aligned with the text. The tagline Record Daily Life was animated to fade in below the title, with subtle Position and Opacity keyframing, ensuring a smooth and cohesive transition that completed the scene with a polished, professional look.

Animation of Scene 5

Each scene was timed for 2 seconds, ensuring smooth transitions and thematic cohesion, resulting in a visually engaging and consistent video identity.

8.0 FINAL OUTCOME:  https://youtu.be/tLIq4RMqqSs

This is the final outcome for Assignment 2, uploaded onto YouTube as unlisted. 

9.0 REFLECTION :

The idea of the channel ident for Jolin’s Vlog was designed to reflect the themes of personal adventure, travel, lifestyle tips, and sharing fun as I mentioned it is my objective of the Jolin's Vlog Youtube channel. Inspired by the mood board and banner, the ident incorporates a compass, Earth, magnifying glass, smiley face, and my logo. Each element was chosen thoughtfully: the compass symbolizes direction, the Earth represents travel, and the magnifying glass with an eye focuses on discovery. The smiley adds a playful touch, while the logo ties it all together.

The animation uses warm colours like beige, khaki, and coffee, creating a cosy and inviting vibe that complements the channel’s theme of personal growth. For transitions, I used smooth effects, like the typewriter animation and radial wipes, to make the identity engaging and professional.

This ident connects to the channel banner by using the same colour palette, typography (Segoe Script), and logo placement. Both designs share the idea of shaping one’s journey and creating a consistent and recognizable channel identity. Through this process, I aimed to convey the essence of Jolin’s Vlog—a blend of creativity, storytelling, and inspiration. 

Creating my channel identity involved overcoming multiple challenges that required problem-solving and resourcefulness. One of the difficulties I encountered was figuring out how to apply specific effects in After Effects. For example, I didn’t initially know how to use the Radial Wipe effect. To resolve this, I searched for video tutorials online, which provided clear guidance on how to implement and customize this effect. These tutorials became invaluable in helping me learn and apply techniques effectively.

Another challenge was my lack of experience with transitions. To improve, I explored various transition styles through YouTube tutorials, practising and adapting them to suit the themes of my project. This approach not only enhanced the flow of my scenes but also helped me build confidence in creating professional animations.

Additionally, I struggled with choosing audio that aligned with the mood of the video. However, Jianyin’s extensive sound library offered enough options for me to experiment with and select the perfect soundtrack to complement the visuals.

Even when I lost my initial video clip, I used the setback as an opportunity to recreate the project, applying everything I had learned. These experiences taught me resilience, adaptability, and the value of continuous learning, resulting in a more refined and cohesive final product.