INDIVIDUAL ASSIGNMENT 1 (20%) – CHANNEL BANNER

1.0 INITIAL IDEA: 

I started Jolin’s Vlog with the belief that even small, consistent efforts, like sharing the everyday moments of my life, can create meaningful connections. My daily life is often full of funny, light-hearted moments, and I hope to bring a smile or laugh to my audience, especially when they‘re feeling down. My goal is simple to spread positivity and show that even the smallest adventures or humorous moments can bring someone. Through my videos, I want to inspire others to find joy in their journey and grow from the little things in life.

2.0 PROCESS:

Name: Jolin’s Vlog

Motto: “Record Daily Life”

Identity Style: Lifestyle

2.1 Channel Information:

Jolin’s Vlog is a space where I share humorous, light-hearted moments from my everyday life. Through funny, relatable content, I aim to uplift my audience, making them smile even on tough days. My vlog covers a mix of personal adventures, travel, lifestyle tips, and spontaneous fun, all with a focus on positivity and connection. The goal is to make viewers feel like they’re sharing in my journey, reminding them that life’s small moments can be the most meaningful. By creating an authentic and joyful space, I want my channel to feel like a place where everyone can find laughter and encouragement, even in the simplest of experiences.

2.2 Channel Aim:

The main aim of Jolin’s Vlog is to spread happiness through light-heartedness, and entertaining content that resonates with viewers. By sharing funny and uplifting moments from my daily life, I hope to brighten someone’s day and show that even the smallest adventures can make a big difference in how we feel. My channel seeks to:

• Create a positive and welcoming community where people can relax and laugh together.
• Inspire viewers to appreciate the small joys in life and find humour even in ordinary moments.
• Encourage personal growth by highlighting how even minor experiences can lead to greater happiness and fulfilment.

2.3 Channel Identity:

·   Tone: Friendly, fun, and uplifting. I want to be approachable and relatable, someone viewers can laugh with and feel good about watching.

·     Visual Style: Playful and vibrant with a focus on warm, earthy tones. The doodle-style format in my logo and graphics reflects the light, creative feel of my channel.

·       Main Content Themes:

-Everyday Humor: Sharing funny, spontaneous moments from my life that bring lightness and laughter.

-Lifestyle Tips & Personal Adventures: Whether it’s a quick tip or a random adventure, I want my content to feel like real-life snippets that anyone can relate to.

-Travel & Exploration: Highlighting both the fun and meaningful moments during my travels, with a focus on discovering the humour in new experiences.

3.0 IDEATION:

My YouTube channel-Jolin’s Vlog is centred on the idea that small, everyday moments can make a big impact. Through light-hearted, humorous content, I aim to uplift and connect with viewers, especially when they need a smile. My videos focus on finding joy in the little things—whether it’s a funny situation or a simple adventure—while also highlighting personal growth. By sharing these moments, I hope to inspire others to embrace their journeys, find positivity in their day-to-day lives, and create a community where we can all celebrate the small adventures that shape who we are.

4.0 MOODBOARD:

A mood board visually expresses the overall aesthetic, tone, and personality of Jolin's Vlog. Blending colours, textures, typography, and design elements, conveys the emotions and creative direction of the channel, ensuring consistency in style and branding. 

Layout Moodboard

Theme Moodboard

Background Moodboard

Logo Moodboard

5.0 COLOUR SCHEME:

The brown colour palette of Jolin’s Vlog reflects warmth, reliability, and a down-to-earth vibe that aligns with both my personality and the content I create. Beige (F5F5DC) serves as a soft, welcoming background, creating a cosy and inviting atmosphere. Khaki (CBB799) adds a touch of simplicity and comfort, while Chamoisee(A07856) symbolizes trust and depth, adding a sense of elegance. The Coffee(6F4D38) and Bistre (3D211A) introduce groundedness, stability, and creativity—perfect for personal reflections and to enhance the variety and visual interest in the videos.

Colour Scheme of My Channel

6.0 TYPOGRAPHY:

The font chosen for Jolin’s Vlog is Segor Script, which adds a handwritten, personal touch, reinforcing creativity and authenticity. Its elegant yet casual style mirrors my relatable, approachable personality, inviting viewers into my daily life and travel adventures.

The tagline, Record Daily Life, follows the same font style, maintaining a consistent brand identity while conveying the channel’s focus on capturing the beauty of everyday moments. This flowing, cursive typography adds an artistic and heartfelt touch to the overall look and feel of the channel. 

7.0 LOGO:

I've been reflecting on the type of content I usually post when vlogging, and it inspired me to come up with an idea. As a result, I started searching for a similar logo, which is displayed on the right side. 

I began sketching the idea and transformed it from a raster image into a vector design.

The logo creatively combines nostalgia and modernity, symbolizing Jolin’s Vlog as a blend of old-school storytelling and modern digital content. The design features a hand holding a smartphone, replacing the letter "L" in "Vlog," representing how I use technology to capture and share my life. The hand symbolizes my personal touch and involvement in every aspect of the vlog, from filming to editing, and showcases the genuine connection I build with my audience. 

This innovative logo design represents creativity and authenticity, two key aspects of my channel, while also communicating that life’s journey is in our hands—we shape our own experiences. It reflects my mission to inspire viewers in their personal growth and to remain resilient, no matter the challenges they face. The logo acts as a visual reminder that we all have the power to craft our own stories, much like the moments I share in my vlogs.

8.0 EDITING PROCESS FOR CHANNEL BANNER

I began by creating the inked background in Adobe Illustrator, applying colours from my chosen brown colour scheme to match the overall theme of my channel. Once the background was set, I moved on to adding flowers using a technique I learned in my lab class. I used this technique to create flower shapes and spread them randomly across the background, ensuring they were placed in a way that felt natural and visually pleasing.

Next, I moved on to the second phase, which involved adding the key visual elements. I added the channel title, "Jolin's Vlog," the tagline, and a photo to the design. For the text box, I decided to create a cloud-like shape by using the Ellipse Tool to draw multiple ovals. I linked these ovals together using the "Pathfinder" tool, which allowed me to combine the shapes seamlessly. After that, I duplicated a smaller version of the previous one and positioned it at the top to show an outline for the cloud textbox.

Finally, for the last phase of the editing process, I focused on incorporating my logo. I replaced the letter 'l' in "Vlog" with my logo, which represents the idea of shaping one's own journey. The logo features a hand holding a typewriter and smartphone, symbolizing how our personal pathway is within our control. This final step brought the entire design together, and I made sure everything was aligned properly before finishing the banner. 

9.0 OUTCOME OF THE CHANNEL BANNER

https://drive.google.com/file/d/1oyfLe3yb4Avfd8xXSoxX2h3AsRcDezkV/view?usp=sharing

My YouTube banner was designed using the principles of alignment, visual hierarchy, contrast, repetition, and emphasis to create a clear and appealing look. Alignment helps keep the layout neat, with the title, logo, and tagline positioned in the centre for a balanced and organized design. This makes it easy for viewers to focus on the key elements.

Visual hierarchy is used to guide the viewer’s attention. The title (Jolin’s Vlog) is the largest and most noticeable element, while the tagline (Record Daily Life) is smaller and placed below to support the main message. The logo, which is part of the word “Vlog,” adds a creative touch and reinforces the channel's theme.

The contrast makes the text and visuals stand out. The dark brown text against the light beige background makes everything easy to read, while the mix of different font sizes and styles adds interest. Repetition is seen in the use of the same colours and shapes throughout the design, like the brown tones and flower patterns, which help tie everything together and make the banner look consistent.

Finally, emphasis highlights the most important parts, like the title and logo. The cloud-shaped background behind them makes these elements pop and draws attention to the channel’s name. These simple but effective principles make the banner attractive and easy to understand.

10.0 REFLECTION FOR INDIVIDUAL ASSIGNMENT

Creating my YouTube banner allowed me to combine classroom knowledge with personal creativity to represent my channel's identity. One of the key elements is the inked background, which ties into my channel’s brown colour palette, reflecting warmth and authenticity, and aligning with the tagline Record Daily Life. The flowers scattered throughout symbolize growth and creativity, resonating with my aim to inspire viewers.

For the logo, I applied a raster-to-vector method, turning a drawing of a hand holding a smartphone into a scalable, sharp image. This was essential to highlight the message that shaping one’s journey is within one’s control—an idea central to my channel. To make the design personal, I replaced the "L" in "Vlog" with the logo, reinforcing the concept of individual agency.

Planning played a big role in keeping the design cohesive. Using mood boards and following the graphic design process taught in class ensured that all elements, from typography to layout, aligned with the channel's identity.

Challenges arose when creating the watercolour background and ensuring the colours matched the overall theme. While this wasn’t covered in class, I researched and experimented to achieve the right balance. Overcoming these hurdles taught me to adapt and find creative solutions.

Overall, designing the banner helped me translate my skills into a meaningful representation of my channel, making it both personal and professional.